Stephan Schaller, President of BMW Motorrad, was appointed the new president of the ACEM (Association des Constructeurs Européens de Motocycles), the European Motorcycle Industry Association on March 21st 2013. Based in Brussels, ACEM is the organisation representing the manufacturers of motorcycles, scooters, trikes and quads on a European level. Schaller, who was appointed President of BMW Motorrad last year, succeeds Hendrik von Kuenheim (formerly Head of BMW Motorrad), who served as ACEM President from 2011.

On the occasion of his election at ACEM General Assembly yesterday, Stephan Schaller said: “Our objective is to promote the fuel-efficiency benefits of scooters, motorcycles and other vehicles in this category as an enhancement of living quality. Our vehicles provide a high level of mobility and as such deserve recognition in transport policy. Today there are approximately 37 million powered two-wheelers in Europe, used by a growing number of European citizens on a daily basis to beat the traffic and find a parking place in city centres, both for private and professional use.”

The new ACEM President Stephan Schaller went on to comment as follows: “Over recent years the European motorcycle industry has done much to respond to the pressing challenges posed by the economic crisis, never losing sight of the aim of moving towards greener and safer mobility while returning to sustainable job-creating growth.”