The new Royal Enfield Continental GT promotional Film – Ace Cafe to Madras Café. A band of rockers embark on an epic 11,000 kilometre burn-up. They set out from the birthplace of café racer culture – the Ace Cafe, London and finish at Madras Café, India, close to the Royal Enfield plant in Chennai where the Continental GT is built. Spanning continents and cultures, this café-to-café ride captures the spirit of pure motorcycling and the exhilaration of getting astride the lightest, fastest, most powerful Royal Enfield motorcycle in production.

Created by Wieden+Kennedy in collaboration with Paul Minor, Magni Ágústsson and Hello Robot. Music by: Future Perfect, L.A.