
Yamaha We R1
abstract:groove is an integrated creative, production and design studio founded by filmmaker and creative director Luigi Pane and executive producer Giada Risso. The studio, based in Milan, Italy, mainly works on developing uncommon audio-visual projects in communication and advertising. Since 2004 the team have directed projects for international brands like Diesel, Dolce&Gabbana, Gianfranco Ferrè, Hogan, Pirelli, Total and Luxottica. And now, here they are with a new Yamaha R1 global film.
Developed together with DLV BBDO’s creative team, the film was shot between Japan and Italy, using many different cameras (Arri Alexa, Sony F55, Red Epic, Red Scarlet, Phantom, Blackmagic, GoPro and an iPhone.), type of lenses (Fujinon Alura, Zeiss Masterprime and Cooke S4) and techniques to capture the idea of symbiosis between champion Valentino Rossi and one of the fastest sport bikes available on the market.
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