The Brough Superior SS100 was designed and built by George Brough in Nottingham, England in 1924. Although every bike was designed to meet specific customer requirements — even the handlebars were individually shaped — sixty-nine SS100s were produced in 1925 and, at GBP 170, were advertised by Brough as the “Rolls Royce of Motorcycles”. The term was coined by magazine road tester in his review of the bike, and Brough eventually obtained explicit permission to use it after a Rolls-Royce executive toured the Brough Superior factory. All bikes had a guarantee that they were capable of 160 km/h.

The SS100 (Super Sports) was the first custom motorcycle with components chosen from many different suppliers. The first engine (from 1924 to 1936) was the twin-cam KTOR JAP (made by J. A. Prestwich) V twin (upgraded to a Matchless engine from 1936. Gearboxes were the 4-stud 3-speed from Sturmey Archer. Brough developed the features of the Harley-Davidson forks and produced his own version (made by the Castle Fork and Accessory Company) to combine light weight with strength that was to become a feature of the SS100 handling.

Check out the new Brough Superior SS100 here.