Ralph Lauren RRL, Ralph Lauren’s brand founded in 1993, offers a mix of selvage denim, vintage apparel and accessories and cool, rugged sportswear with roots in workwear and military gear. Blitz Motorcycles is a Paris-based custom garage founded by Fred Jourden and Hugo Jezegabel in 2010, that conceives, customises and hand finishes motorcycles to create unique, one-of-a-kind machines. Together, they present ‘The Ralph Lauren RRL Riders Tour in Paris’.

On Sunday, May 25th ran the first custom motorcycles ride around the RRL universe. 200 motorcycles rode for about 100 kilometres, with a departure from Paris, and during three hours, paraded and popped in at The Dampierre Castle, La Vallée de Chevreuse, and Versailles, and ended in front of the Ralph Lauren flagship store, Boulevard St Germain. There, the RRL vintage universe welcomed all these beautiful two-wheeled machinery and their riders in a cool and authentic American ambience. The St Germain boulevard became a huge luxury garage, where all the participants gathered, and benefited from the “Bike Clinic” for cares and polishings.