Yamaha has sort of pioneered the Sport Heritage segment in the last few years, leading the market in offering easy to customise factory motorcycles, and inspirational concept machines in collaboration with the world’s best custom builders through the Yard Built platform. With the unprecedented hype generated in the custom/retro bike sector, many motorcycle manufacturers are now trying to grab a piece of the cake. With Yamaha wanting to keep moving forward, innovating and leading the way, what role can they take to offer more diversity and innovation in this segment?

It was from asking themselves this question that ‘Faster Sons’ was born, a natural evolution of the brand’s Sport Heritage bike building philosophy. ‘Faster Sons’ tips its hat in respect to the bikes that came before, whilst also showing pride in the faster sons of today and tomorrow, because above all, we love to ride.