Capturing the luxury and extraordinary performance of Bentayga, Bentley’s new SUV, the new fragrance Infinite Rush embodies the spirit of the modern adventurer and is dedicated to those who consistently push themselves to the limit. Bentley describes the wearer as calm and confident, someone who regularly explores new horizons, and is captivated by extreme scenarios.

Bentley Infinite Rush eau de toilette’s modernity lies in the exceptional quality of its raw materials, which combine and exude true luxury. The freshness from the top notes evokes a rush of adrenaline, followed by a cocktail of spices to electrify the senses. Stirring woody base notes conjure up Bentley’s characteristic universe of luxury, refinement and warmth.

Top notes are an explosion of pink peppercorns bursting into sparkling mandarin, encapsulating man’s energy. An aromatic, tonic touch of rosemary evokes masculinity. The heart soon tips towards the intriguing elemi, a complex resin fluctuating between lemon, fennel, pepper and incense. This balm is surrounded by potent wood, which builds the mood – elegant, husky smoked vetiver, and ever chic cedar. The base of amber wood serves to amplify the spicy notes, while musk helps this woody symphony, swathed in tree moss for a hint of mystery, to last longer on the skin. By turns fresh, spicy and deeply woody, the fragrance embodies every aspect of the Infinite Rush man – enthusiastic and active, but also confident, educated, and a thrill-seeker.

Bentley Infinite Rush shares the same design language of shapes and curves as Bentley models. Both the cap and the bottle’s wide shoulders are adorned with silver metal. A sophisticated final touch is Bentley’s signature knurling on the base of the stopper. Bentley Infinite Rush goes even further by completing its premium glass with a high-tech crackled effect, an innovation on a fragrance bottle. A special layer of varnish is applied on top of a classic varnish, and retracts in a haphazard manner on contact and during firing. In this way, no two bottles are the same, with each sporting an individual mosaic. This peeling paint effect attempts to capture the arid earth that the Infinite Rush adventurer will travel across on his exploits. Bentley’s legendary winged B is affixed to the centre of the bottle.

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