Bultaco initiates an important stage in its international expansion plan after its recent participation in the “Big Boys Toys” event, a luxury and tech fair in the Middle East (Abu Dhabi).

The brand’s presence in the Emirate was implemented by Emoto Middle East, official distributor of Bultaco Motors in the United Arab Emirates, headed up by Jorge de la Rosa and Patricia Poveda, currently with offices and a showroom in one of the most important business centers in the city of Dubai – the Dubai Silicon Oasis Headquarters, the launching point for the brand’s expansion through the Emirates.

The “Big Boys Toys Show,” a major event in Abu Dhabi, was the venue for Bultaco’s official unveiling in the UAE, and position the Spanish motorbike maker in the spotlight, eyed by potential partners who can contribute to the brand’s commercial expansion throughout the United Arab Emirates.

Today, Bultaco UAE features a showroom in Dubai, and in late 2017 hopes to inaugurate the first Bultaco Stores in Abu Dhabi and Dubai. Once these first two official stores open their doors, Bultaco will imitate the business model to cover the Emirates of Sharjah, Fujairah and Ras Al-Khamah. In all the cities where Bultaco UAE is present, it will organize Bultaco Days that will make it possible for consumers to check out Bultaco’s Moto-Bike and enjoy the Brinco experience first hand.

Jorge de la Rosa, General Director of Emoto Middle East, summed up what it means for Bultaco to establish itself in a powerful market like the United Arab Emirates: “Bultaco’s presence at the Big Boy Toys Show fair marks a starting point for the consolidation of the brand in the Emirates. The interest sparked by the Bultaco brand and its exclusive Brinco has surpassed all expectations, and at Bultaco UAE we are very satisfied with the work being done. We continue to pursue and fight for our dream of turning Bultaco into a leading brand in its sector in the UAE.”

Bultaco Motors’ Sales Director Jorge Bonilla, meanwhile, stated: “Today is a very special one for the brand. Our presence and the immediate acceptance our Brinco has enjoyed in this part of the world makes us very proud to represent Spanish innovation and technology around the world. Our expansion process is going according to plan, and Bultaco’s presence in the UAE is a really important milestone in this process.”