Hasbro’s new Monopoly Empire features Ducati among 22 of the world’s most prestigious brands, offering players a whole new gaming experience in which they buy and sell the best-known names in business (instead of property) to “take over the empire” and win. Featured brands in the new game include: Beats by Dr. Dre, Carnival, Chevrolet, Coca-Cola, eBay, Electronic Arts, Fender, Hasbro, Intel, JetBlue, McDonald’s, Nerf, Nestlé, Paramount Pictures, Samsung, Spotify, Transformers, Under Armour, Xbox, X Games Yahoo! and Ducati.

Ducati represents the only Italian brand included in the Empire game, occupying the same square previously assigned in the classic versions to those ultra-expensive icons of the Monopoly world, Mayfair (UK) and Boardwalk (USA).

Players move around the board using tokens that represent six of the brands included in the game: a Chevrolet Corvette Stingray, a Ducati 1199 Panigale, a bottle of Coca-Cola, an Xbox controller, a Paramount Pictures clapperboard and the world-famous McDonald’s French fries.

Drawing inspiration from the on-skyscraper advertising typical of all major cities, players display the brands they own on billboards upon their own empire tower. The first player to put their brand’s billboard advertising at the top of the tower wins the game, but unforeseen hazards such as a sudden push for dominance from competitors or a stock market collapse provides additional and realistic challenges. With the concept of property purchase and construction of houses an hotels discarded in the latest version, most players will be able to finish the new game in under 30 minutes.