The Ducati Scrambler is the most beautiful bike of the 2014 EICMA show. This decision was made by 43 per cent of more than 10,000 fans who took part in the competition organised every year by Italian magazine “Motociclismo”. The result came from a survey among visitors with a form to be filled out either directly at the show or on its web site. The Ducati Scrambler was the most popular choice, both at the show and online, and has won with almost three times the votes of the second place bike which took 15 per cent.

The prize giving took place at the Motociclismo stand, as the show came to a close, and was attended by Pierfrancesco Caliari, (General Director of Confindustria ANCMA – EICMA), Piero Bacchetti (President of Edisport Editoriale srl and Motociclismo Managing Director), Marco Riccardi (Motociclismo Chief Editor), Andrea Ferraresi (Ducati Design Centre Director) and Julien Clement (Ducati Scrambler Designer). The prize for “Most Beautiful Bike of Show” was the final act after an intense week of exhibitions and events that saw an increase in visitors of approximately 25 per cent compared to 2013, a clear indication of recovery for an important, leading sector such as motorcycles, which is particularly suffering during the current economic crisis.

During the Milan show, the Ducati Scrambler stand was visited by tens of thousands of fans who were able to experience first-hand the joyful and laid-back atmosphere, characterised by the now legendary yellow containers and green lawn, alive with bikes, music and fun. The Ducati Scrambler is, in fact, not just a new motorcycle but a brand that will flank Ducati, and that aims to transmit the joy of bike riding to every generation of biker, with a range for all ages customers, leaving room for creativity and personal freedom of expression.