Morgan Motor Company: This Is How We Do It is a new film from the storied British automobile marque that showcases their painstaking and almost entirely hand-based production line. It’s well-known that Morgan uses ash wood frames in their cars, but we’ve never had a look this deep into the way the car comes together before. Morgan cars have been handcrafted on the Pickersleigh Road site for over 100 years. See how traditional techniques have been passed down through the generations and have been adapted with modern technology to manufacture this unmistakable British icon. The film runs at 8:38 minutes long and it’s absolutely essential viewing for anyone with a love for classic British automobiles.